This is a story narrated by our customer in her own words. We are sure you will also like it and get inspired.
We started our business with a known set of customers, a small base, like any other. When we started making efforts to grow further, it was not easy. Though we started with a plan, a lot course corrections happened. And here we are at a respectable AUM of 300 Cr in a short span of time. So, what did we do? What worked and what did not? This is the story of our flight from 40 Cr to 300 Cr with ArnBooster. – CEO thegainers.in
This is part 2 of the blog post, to read part 1 Click here
Next Lesson, digital marketing work wonders!
At start, we were not ready to believe that we can convince someone to take decision of investing money on a mere phone call. Ultimately, it’s your own hard-earned money. How someone will start believing you? But, we were wrong!
“Conviction matters. ARN can grow but he/she has to believe that customer can be found online. Genuine customers always enquire.” – Komal Thakur, thegainers.in
It took us lot of time to believe that digital marketing really works. First, we started thinking that all the money put on digital marketing was a waste. Customers were calling but after the first call, they were not coming back after the first call.
Slowly, we started realizing what was going wrong. After close working with digital marketing team, our leads started becoming better. We started fine tuning our pitch for our services and offerings. And you will not believe, now, we have an extremely good conversion ratio. It feels just unbelievable that you are sitting at your office, leads are coming to you online and they are getting converted.
One needs to understand that digital marketing is helping you filter the crap and only interested/qualified leads reach you. You can improve this further by giving feedback to digital marketing team. However, to build the real strong pipeline, you need to invest a couple of years in it.
You need not invest these two years. We can give you such leads on the platter at a reasonable cost. Your job is only to convert them. If you wish to start growing instantly. Contact digital marketing services @ ARNBooster Click here
Overseas leap
One of the greatest advantage we garnered with digital was overseas clients. Firstly, with conventional means we cannot reach them easily. Secondly, with NRIs everything is digital. They expect you to be digitally savvy. That gives them comfort and trust. Now we have around 35% of our clients who are NRIs. Obviously, you will know the benefits of working with them, their investing capacity in dollars. This alone increases you transaction value multifold and additionally it becomes your talking point.
Pillars of our Success
We started with a humble AUM of 10 Cr, but could take it to 300 Cr. Because of the differentiation we created in our approach. Friends, I believe, pillars of our success were right Customer trust, software platform and adoption of digital approach.
If you are interested in growing in a similar fashion, I will strongly recommend you to have a look at ARNBooster platform and its unique features to support your ARN business growth
This is part 2 of the blog post, to read part 1 Click here